About me

The Ex Zone Limited is a hazardous area control panels distributor and assembler, solely distributing Italian manufacturer Cortem junction boxes in the United Kingdom. I am mainly responsible to create a new company website from scratch with e-commerce shop for selling spare parts, which is also responsible with the UI/UX design for the website including all images and graphics. Alongside, I need to create quotation to our business customers according to their requests, and generate invoices once the sales order has been done. If the company completes an important project, I am responsible to create visual content for LinkedIn posts. 

At Daekyo, a major childhood education organization, I served as a Marketing and Franchise Operations Officer. I managed accounts for over 20 Hong Kong franchisees, focusing on operational management and leading marketing efforts. This included designing campaigns, creating landing pages, paid ads, and bilingual copywriting for social media in English and Chinese. I also translated materials from Korean to Chinese and helped organize large events like the Eye Level Math Olympiad and Critical Thinking Math Challenge, each attracting over 1,000 participants annually. On a side project of an online Math learning platform Summit of Math, I was responsible to creating regular social media contents with the Course Training Team to attract online engagement. 

As a Marketing Executive at Twinkle Dance Company, which includes a dance school, dancewear brand, and dance magazine, I was responsible for promoting these brands and driving sales. My key duties included developing and executing targeted marketing campaigns, creating visually engaging social media contents, and translating materials between English and Chinese. I managed our social media presence, facilitated collaborations with local celebrities to enhance brand visibility, and coordinated both online and offline events. This role allowed me to significantly contribute to the company's success while honing my marketing and event management skills. 

Marketing Consultant (Monthly Retainer) | Eye Level UK (Alt Education Ltd)

• Create and Manage Franchise Recruitment Campaign

• Copywriting and Create Visual Content for Franchise Recruitment Campaign 

• Determine Campaign Strategy 

• Campaign Optimisation 

Eye Level UK is a growing supplementary education business in the UK, backed by its South Korean HQ and a strong presence in South Korea, Hong Kong, and Singapore. As a Freelance Marketing Consultant for Eye Level UK, I led a franchise recruitment campaign targeting Hong Kong expats in the UK. I managed Meta ads, creating compelling visual content and copywriting to attract potential franchisees. Through A/B testing and audience optimisation, the campaign generated over 200 leads with an average cost per lead of £18.16, exceeding expectations. Additionally, I provided strategic insights and data-driven recommendations to enhance future franchise recruitment efforts.